Instructions: McDonalds (McD)

Identify elements of McDs’ business-level strategy using course concepts and tools. How does the formulation and implementation of this strategy contribute to its economic performance? How might this strategy have to be changed to address some of the serious issues confronting McDs?

Johnson & Johnson

Evaluate J&J’s organizational design and structure, using concepts and tools from the course. What are some benefits of this structure and why have recent CEOs tried to make some changes to it? In what way is the firm’s design and structure responsible for some of its recent quality issues?